I’m a senior software product leader who builds data-driven digital products that deliver measurable financial results in financial services and healthcare. I have a deep understanding of using marketing and e-commerce technology in regulated markets.

Across my career, I’ve led products that drive revenue growth, improve conversion, reduce cost to serve, and increase customer lifetime value by combining strong product strategy with analytics, experimentation, and modern technology platforms.

Recent highlights include:

• Leading modernization of one of Ford Credit’s highest-traffic digital properties, creating a multi-year roadmap designed to increase customer engagement and downstream sales conversion

• Launching new consumer-facing digital and mobile products that guide customers toward higher-quality purchasing decisions and dealer engagement

• Building and commercializing FDA-cleared digital health products, later acquired by Merck in a nearly $1B transaction Designing analytics and machine-learning solutions that identify rare events, optimize customer journeys, and improve business performance at scale